WASTECON brand
WASTECON's revitalization journey began with a complete redesign of the WASTECON brand. We aimed to encapsulate the essence of a modern leadership executive summit, symbolizing a vision for the future of the industry. This bold transformation has positioned WASTECON as a beacon of innovation and collaboration, setting the stage for a dynamic resurgence.
"My focus goes beyond event promotion; it's about fostering a movement"
As the Director of Marketing, my strategic efforts have not only met but exceeded registration numbers, underscoring the event's prominence in the solid waste and recycling industry.
My approach includes digital optimization for widespread reach, engaging content creation through videos and blogs, and leveraging social media trends. As we approach WASTECON, my focus goes beyond event promotion; it's about fostering a movement within the solid waste and recycling industry. With my exceptional team, we've not only navigated post-pandemic challenges but emerged stronger, steering WASTECON toward unparalleled success.
