SOAR's Brand

SOAR, formerly SWANApalooza, symbolizes SWANA's shift in the technical conference realm. In response to the need for a stronger attendee connection, SWANA underwent a comprehensive makeover, renaming and rebranding the event. SOAR, representing Sustainability, Operation, Action, and Resources, now offers practical solutions to solid waste challenges. This revitalized conference acts as a hub for industry experts and problem-solvers, fostering transformative discussions on complex waste management challenges.

"I assume a central role in orchestrating campaign registration strategies"

In the reframing of this event, my role has been pivotal. As part of SOAR's revitalization, I assume a central role in orchestrating campaign registration strategies, attendee nurturing initiatives, and crafting unforgettable experiences. Leading a dynamic marketing and design team, I collaborate across departments to exceed our registration goals. My responsibilities extend to the recruitment and retention of sponsors and exhibitors, ensuring a thriving ecosystem for all stakeholders involved.

My collaborative spirit extends beyond internal teams—I actively partner with onsite and remote collaborators to curate a distinctive conference experience. Together, we navigate the uncharted waters of industry change, ensuring that SOAR becomes more than just a conference—it's a transformative journey for all involved. In the reframing of SOAR, my involvement has been instrumental in shaping it into a dynamic and rejuvenated technical conference experience.

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