CAREER HISTORY
Visionary marketing leader with nationwide experience, specializing in communication leadership, impactful creative campaigns, and measurable outcomes.
My approach goes beyond traditional strategies, focusing on authentic storytelling to create meaningful connections. With an emphasis on embracing strengths and individuality, I am ready to lead your team in redefining the marketing landscape with innovation, fun, and excellence.
September 2022–Present
Director of Marketing & Digital Communications | SWANA
Leading the Marketing and Digital Communications department at SWANA, I collaborate closely with the CEO and executive team to redefine resource management. My expertise lies in blending design, public affairs, online/offline communication, media engagement, and e-marketing for an elevated digital presence. Innovating web communications for SEO and organic search results, I've driven multiple successful event promotions, boosting membership, SOAR, and WASTECON attendance. As a communications master, I oversee digital advertising through platforms like Feathr, Google Ads, and Facebook Business Manager. From Media Design Manager to Director of Marketing, I've delved into full-cycle marketing campaigns, cultivating a passion for every aspect contributing to SWANA's growth and success.
July 2020–September 2022
Media Design Manager | SWANA
As a media design manager, I played a key role in transforming our creative narrative and driving the internship program's growth—a crucial step in my journey toward becoming a director. I mentored a high-performing team of marketing, digital design, and web interns, contributing to their successful career placements. Additionally, I efficiently managed 15 print vendors, photographers, videographers, and design contractors for WASTECON and SOAR. Taking on creative leadership, I directed comprehensive design and marketing campaigns across various platforms, leading to a significant 25% improvement in brand recognition through the Brand Revival initiative for SWANA, WASTECON, and SOAR.
July 2017–June 2020
Graphic Designer | SWANA
During my graphic design days at SWANA, I went beyond conventional design; I crafted experiences and transformed perspectives. Serving as a design pro, I led the creation of eye-catching graphics that fueled SWANA's dynamic marketing campaigns with a blend of innovation and strategic brilliance. I took charge of creative direction and cross-departmental communication, translating abstract concepts into tangible designs aligned seamlessly with project goals. I maintained a keen eye on brand consistency, ensuring every publication, logo, and ad resonated with SWANA’s unique style. I navigated the print world with vendors, enhancing production efficiency and employing ninja-like skills to minimize errors, and transformed traditional print materials into immersive experiences intertwined with our customer's digital journey.
August 2016–July 2017
Graphic Designer/Assistant Branch Manager | Embrace Home Loans
At Embrace Home Loans, I delved into the realms of marketing and design, wielding tools to enhance client connections and mortgage education. I efficiently managed and coordinated a dream team of five mortgage loan officers, playing the vital role of a communication liaison to ensure seamless dialogue between loan officers, realtors, and homebuyers. I significantly increased homebuyer seminar attendance by 50% through crafted realtor campaigns utilizing social media, email magic, and print advertisements. I supercharged our online presence on social media platforms, employing targeted marketing tools and strategies that resulted in a notable growth in our follower count.